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Why SIA Advocacy Advocacy Overview Climate United Federal Stimulus Relief The Outdoor Business Climate Partnership Tariffs & Trade Consumers Consumers – Direct Access and Insights Snowbound Festivals Education Upcoming Education Education Library Best Practices for Rental, Retail and Technology in the COVID-19 Era and Beyond Call For Experts Colorado Mountain College Inclusion Training Inclusion Insights Participation Marketplace Featured Partners All Partners Become a Partner Membership Membership Overview Join/Renew Business Savings About Contact Events Industry + Intelligence Schedule 2021 Outdoor + Snow Show Trade Mission 2019 Industry Planner Industry News Member Login About Contact Events Industry + Intelligence Schedule 2021 Outdoor + Snow Show Trade Mission 2019 Industry Planner Industry News Member Login Why SIA Advocacy Advocacy Overview Climate United Federal Stimulus Relief The Outdoor Business Climate Partnership Tariffs & Trade Consumers Consumers – Direct Access and Insights Snowbound Festivals Education Upcoming Education Education Library Best Practices for Rental, Retail and Technology in the COVID-19 Era and Beyond Call For Experts Colorado Mountain College Inclusion Training Inclusion Insights Participation Marketplace Featured Partners All Partners Become a Partner Membership Membership Overview Join/Renew Business Savings Unlock the value of being united by winter. Become a member today > Logo SIA is the winter outdoor industry's non-profit trade association, supporting its members through insightful research, education and events, while advocating for issues that impact the future of the industry. We're United By Winter. Join Us. Group Advocacy Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community. Learn More Group Consumers Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways. Learn More Group Education Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business. Learn More Group Inclusion Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations. Learn More Group Insights Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions. Learn More Group Participation Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow. Learn More Education Highlight Industry + Intelligence At Winter OR Online Now Through March 19, 2021 It’s the education series you cannot afford to miss! Industry & Intelligence is SIA’s year-round educational platform, with our marquee event being the Industry + Intelligence at the OR Online tradeshow in January. This year the education series is all remote, and recordings of all events can be watched through March 19, 2021. Registration is free for all. See All SIA's I+I Education Events At Winter OR Online Here Inclusion Highlight Free Inclusion Training Starting September 2020, we are offering weekly, free inclusion training from Dr. Gerilyn Davis, Inclusion on the Slopes. We not only have a moral obligation to build a more welcoming and inclusive industry, we have a business imperative as well. Change needs to start now, and this will take all of our collective effort and an abundant mindset to create this shift. Engage in Our Free Inclusion Training Stories of Winter Interesting stories from the winter outdoor community. SOS Outreach Increases Inclusivity on the Mountain Despite the pandemic’s challenges, national youth development nonprofit SOS Outreach is continuing to get local children outside this winter. Thanks to partnerships with local foundations, companies, and Park City Mountain, about 350 participants in the program are benefitting from its supportive outdoor experiences, adult mentorship, leadership skills, and opportunities for underrepresented youth. Read The Full Story Here Park City Artist Lamont Joseph White Thematically, inclusion and diversity are important for Lamont Joseph White. It’s often said that race doesn’t matter if that color isn’t seen. His preferences are instead to see our difference to better embrace them. Watch "Skiing In Color" Photo: Lamont Joseph White Group SIA is the winter industry's non-profit trade association, supporting its members through insightful research, education and events, while advocating for issues that impact the future of the industry. We're United By Winter, Join Us. Join Us Newsletter Sign up to receive First Tracks, our weekly newsletter and other important industry updates. Sign Up Now Partnerships Our partners gain unique access to the outdoor community through partnerships. See Opportunities Industry Careers Let us help you make a career in our industry. See Jobs Contact Us 1918 Prospector Avenue Park City, UT 84060 p: 435-657-5140 e: [email protected] Contact Us Form © 2021 Snowsports Industries America Terms & Conditions Privacy Policy Shipping & Returns...